Sojitz Fuso Philippines Corporation (SFP) recently held its 2026 National Dealer Conference at the City of Dreams Manila.

Carrying the theme, “Built for What’s Ahead,” it reflects Fuso’s promise of reliability, durability, and innovation, not only for today’s demands, but also for the challenges of tomorrow.

The program showcased Fuso’s performance and milestones over the past year while outlining clear priorities across sales, after-sales, marketing, and network development. It also reinforced the role of dealers in driving the brand forward, ensuring that every touchpoint reflects Fuso’s standards of quality and reliability.

Fuso in the Philippines continues to build momentum in the truck and bus industry, closing 2025 by securing 3rd place among the TMA’s Category III to Category V commercial vehicle segments (more than 3 tons Gross Vehicle Weight), delivering 1,461 units, and achieving an impressive 8.1% sales growth compared to 2024.

At the heart of Fuso’s customer experience, SFP’s extensive dealership network serves as the first connection point for new and existing relationships, and this conference was designed to recognize and celebrate their outstanding contributions. These awards celebrated not only exceptional results, but also the dedication, hard work, and commitment that define the Fuso footprint across the Philippines.

 “Beyond discussing numbers and targets, we are also here to celebrate. Thank you for your hard work and dedication in making Fuso what it is today.” said Mr. Yosuke Nishi, president & CEO, Sojitz Fuso Philippines Corporation.

More than a gathering, the 2026 National Dealer Conference stood as a reaffirmation of shared vision. SFP and its dealers will continue to build a stronger partnership, committed to driving the continued success of Fuso in the Philippines, truly built for what’s ahead.