BMW, through its official importer and distributor, SMC Asia Car Distributors Corp., announces its participation in the Philippine Loop, a grueling 5,000-kilometer journey traversing the diverse landscapes of the Philippines. 

With a team of adventure seekers set to drive towards the South Loop through the Pan-Philippine Highway, traversing to the islands of Visayas and Mindanao, and back to Luzon, this ambitious project aims to showcase the exceptional comfort, reliability, fuel efficiency, and performance of BMW vehicles while celebrating the spirit of adventure and local tourism.

The Philippine Loop is a renowned test of a vehicle’s strength and agility. Spanning thousands of kilometers, the route encompasses a variety of terrains – from lively cityscapes to winding mountain roads and everything in between. This challenging journey presents a perfect platform for BMW to demonstrate its commitment to excellence in engineering and design.

“BMW is thrilled to embark on this challenge,” says Spencer Yu, President of SMC Asia Car Distributors Corp. “This project embodies the core values of the BMW brand – a relentless pursuit of adventure, a dedication to pushing boundaries, and a deep appreciation for the beauty of the world around us. Through this journey, we aim to showcase how BMW vehicles can be the perfect companions for exploring the diverse landscapes and rich culture of the Philippines.”

Beyond testing the limits of the vehicles, BMW's participation in the Philippine Loop underscores the brand's commitment to supporting local tourism. The breathtaking scenery encountered along the route will be captured and shared, aiming to inspire Filipinos and international travelers alike to explore the Philippines' hidden gems.

Follow BMW Philippines’ social media pages to follow the journey of BMW through the Philippine Loop.