Jetour Auto Philippines, Inc. (JAPI) has reached a new milestone on the global stage after being honored with the Global Traveler Spirit Award during the Jetour International Annual Business Conference 2026.

Held alongside the 2026 Beijing International Automotive Exhibition (Auto China 2026), the conference brought together over 1,000 partners from 100 countries. The award recognizes JAPI’s exceptional commitment to the brand’s “Travel+” philosophy, a strategy that has propelled Jetour to become one of the fastest-growing SUV brands in the Philippine market.

Beyond Basic Mobility

The "Travel+" philosophy is more than just a marketing slogan; it represents Jetour’s shift from being a traditional vehicle manufacturer to a lifestyle facilitator. For JAPI, this means creating meaningful travel experiences anchored on exploration, connection, and innovation. Through this framework, the company encourages owners to discover new destinations while building a vibrant community of travelers who share a passion for the open road.

This holistic approach ensures that every vehicle in the lineup integrates intelligent performance and versatility, catering to the specific needs of modern adventurers. Whether through the rugged capabilities of the T2 or the family-oriented features of the X70 series, the focus remains on delivering vehicles that prioritize comfort and smart technology.

"Travel+ is not simply a combination of scenarios, but an integrated ecosystem that links products, services, and content to our users' journeys," noted Mr. Ke Chuandeng, president of Jetour International, during the strategy unveiling.

Driving the Future of Philippine Travel

Since its local debut, JAPI has consistently pushed the "Travel+" agenda through unique customer engagements, dealership expansions, and the introduction of travel-savvy vehicles. The award serves as a testament to the brand's forward-looking approach in the Philippines, where it continues to inspire modern travelers to go further and embrace every journey.

With Jetour recently surpassing 2.26 million units in global sales, the Philippine subsidiary remains a vital part of the brand's "Together & Forward" roadmap. As JAPI continues to grow its community and product lineup, Filipino owners can expect even more focus on vehicles that combine comfort with the high-efficiency performance recently showcased at the global conference.